Instead of a long manual, build a packet with just enough to start tomorrow: a one-page checklist, a two-minute demo clip, and a tiny tracking card. Add a story about a first adopter who struggled and recovered. This combination reduces fear and invites copying. When peers see the starting line and a believable finish, they take the first step without waiting for perfect conditions or permission.
Replication travels where people feel respected. Use language that credits local wisdom and avoids scolding. Invite peers to change, annotate, and rename steps. Swap roles during demonstrations so everyone teaches and learns. Celebrate contributions publicly and specifically. When dignity is protected, even busy professionals share precious workarounds. Reciprocity becomes the engine: each new adopter improves the practice, increasing value for the entire network without heavy coordination or fragile hierarchy.